Bollywood celebrities not only rule the fashion red carpet in India, but they set the bar quite high with their own personal line of clothing and accessories. Not only have renowned actors launched their own fashion labels, but other famous personalities such as sportsmen have also taken alike to this field of business.
1. Deepika Padukone
She has endorsed innumerable brands throughout her career but her own line of fashion clothing, ‘All About You’, is an icon for all Indian women. It celebrates the modern woman in all its glory with western silhouettes. This brand has been launched in association with Myntra and has centered on the theme of a woman’s personal strength.
2. Bipasha Basu, Malaika Arora Khan and Susanne Khan
These three women have together formed the ‘The Label Life’, which has a specially curated set of products from dresses to footwear to home décor items. Malaika Arora Khan’s line of trendy clothing named ‘The Closet Label’, Bipasha Basu’s array of accessories and footwear under the name ‘The Trunk Label’ and Susanne Roshan’s home décor extravaganza titled ‘The Home Label’ form together The Label Life. This gorgeous trio handpicks their items on the website in order to take care of the styling needs of thousands of women across the country.
3. Virat Kohli
There is nothing that Virat Kohli cannot do and featuring a line of clothing especially made for men in India, is his latest venture. This cricketing superstar launched his casual wear label ‘WROGN’ which includes a mix of graphic T-shirts, denim jackets, and casual shirts. The brand is targeted for the youth who can relate best to the quirkiness and cool factor of the garments.
4. Shahid Kapoor
Quite recently Shahid Kapoor ventured into the world of fashion clothing with his new brand, SKULT. It is an expressive range of clothes, which is focussed on today’s youth with an easy-to-wear, street style-inspired menswear collection. The collection features athleisure separates from bomber jackets to jogger pants, inspired by Kanye in the west.
5. Hrithik Roshan
The Bollywood heartthrob of the nation launched his own clothing line of sportswear and gym wear in association with Myntra. This menswear collection was targeted at fitness freaks and gym buffs but with time womenswear has been added to the collection too.
It has been a known fact that choices made by Bollywood superstars and famous celebrities in India become a mainstream trend for their fanbase. Launching their own clothing and accessory brands is just another step towards breaking the privilege barriers, where commoners once could not afford to wear the same look that their favorite celebrities had donned. Bollywood has capitalized on this opportunity by selecting pocket-friendly clothing styles which resonate with their fashion followers.